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	<title>Stratton Law Firm - Wisdom &#38; Information &#187; Business</title>
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		<title>Florida Supreme Court Gaffe</title>
		<link>http://www.strattonlaw.com/business/florida-supreme-court-gaffe/</link>
		<comments>http://www.strattonlaw.com/business/florida-supreme-court-gaffe/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 13:28:55 +0000</pubDate>
		<dc:creator>Stratton Smith</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.strattonlaw.com/?p=442</guid>
		<description><![CDATA[LLCs are often used for businesses because they offer dual protection: Limited liability of owners and managers for entity level acts; Limited ability to &#8220;take&#8221; an ownership interest away to collect for an outside personal liability. Most of us have believed that a single member LLC (just one owner) was at some risk if a collection effort [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.strattonlaw.com/wp-content/uploads/Courts-Bldg2.jpg"><img class="alignleft size-medium wp-image-457" title="columns of justice" src="http://www.strattonlaw.com/wp-content/uploads/Courts-Bldg2-206x300.jpg" alt="" width="206" height="300" /></a>LLCs are often used for businesses because they offer dual protection:</p>
<ol>
<li>Limited liability of owners and managers for entity level acts;</li>
<li>Limited ability to &#8220;take&#8221; an ownership interest away to collect for an outside personal liability.</li>
</ol>
<p>Most of us have believed that a <span style="text-decoration: underline;">single member</span> LLC (just one owner) was at some risk if a collection effort against the owner sought to take the LLC membership interest away.  After all, no one else would be affected except the debtor owner.  Regrettably, the decision of the Florida Supreme Court in <em>Olmstead v. Federal Trade Commission, SC08‑1009 (June 24, 2010) </em><a href="http://caselaw.findlaw.com/fl-supreme-court/1528945.html"><span style="text-decoration: underline;"><span style="font-family: Arial; color: #0000ff;"><span style="font-family: Arial; color: #0000ff; font-size: small;"><span style="font-family: Arial; color: #0000ff;">http://caselaw.findlaw.com/fl-supreme-court/1528945.html</span></span></span></span></a>  has reached beyond that to frame a solution for an unasked question.  This decision places the protections of multiple member LLCs in serious question.</p>
<p><strong><em>O.K., so what?</em></strong>  Damage to the fragile business climate of Florida is the WHAT!  That is not an overstatement.   LLCs are the most popular form of business today due to their dual protection attributes.  Justice Lewis in his dissent points out the numerous problems and errors of the position taken by the majority.  His minority opinion would probably get a typical attorney disciplined, but he is an equal, a colleague of the Supreme Court, and can say those things without risk.  It is a bad day, and we are seeking the best form of replacement planning for our clients.  <em>No doubt that some businesses will reestablish in other, more protective states.  </em>Even if they continue their business activities for now in Florida, state fees are going elsewhere.  Further, many businesses are able to move to other warm climates more favorable than Florida &#8211; can you say Nevada?  Even Colorado s favorable if not wam (Florida in August?  Colorado sound good!).</p>
<p>LLCs have been a very capable tool in estate planning as well, allowing the grouping of assets, structuring buy-sell agreements, providing for active business continuity, and providing for post-death control by the best equipped person.  That may move outside of Florida as well &#8211; and many times the families will follow.  Nevada has no income tax . . . . .</p>
<p>I can&#8217;t help but think that the Federal Trade Commission as a litigant somehow impressed the Court in favor of the FTC position.  Whatever the reason behind the faulty reasoning, the Court has erred.  Allan Gassman, a lawyer well versed in the use of LLCs in estate planning observes:  <em>Well respected bankruptcy and debtor-creditor lawyers have commented that the Supreme Court will be severely criticized for this &#8220;non-business law savvy&#8221; decision.</em></p>
<p>In the meantime, if your planning is critical, you may wish to rethink your single member LLC to at least have another member, or to call your counsel to reconsider your plan as a whole.</p>
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		<title>Preventing Lawsuits</title>
		<link>http://www.strattonlaw.com/business/preventing-lawsuits/</link>
		<comments>http://www.strattonlaw.com/business/preventing-lawsuits/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 23:59:01 +0000</pubDate>
		<dc:creator>Stratton Smith</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.strattonlaw.com/?p=401</guid>
		<description><![CDATA["Nothing can prevent a lawsuit." Why? Because any fool with the price of admission can file a suit.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.strattonlaw.com/wp-content/uploads/business-mtg-2-people.jpg"><img class="alignright size-medium wp-image-466" title="Business  meeting" src="http://www.strattonlaw.com/wp-content/uploads/business-mtg-2-people-199x300.jpg" alt="" width="199" height="300" /></a>A friend recently asked, in respect to his cycling club, how they could prevent someone from suing the club or its leaders. The short answer is: &#8220;Nothing can prevent a lawsuit.&#8221; Why? Because any fool with the price of admission can file a suit. The price of admission? Yes, that is the real meaning of the filing fee and service of a Summons and Complaint. However absurd, anyone can file a suit, even with little or no basis.</p>
<p>The costs are not astronomical, but they are now somewhat more significant. The costs vary dependent on which court has jurisdiction, the type of suit, the number of parties to the suit, and other issues. A completely bizarre suit will likely be dismissed quickly, possibly with an award of attorneys fees. You must bring this by motion before the court, probably through legal counsel, at your expense. Even if the action is dismissed and you recover your fees, you have still been distressed by this, and used some of theat rare commodity, time.</p>
<p>So why discuss this if there isn’t any way to prevent suits? Answer &#8211; because there are ways to minimize the effect of suits. In the instance of recreational clubs, good and effective releases are important. Requiring use of all the proper safety equipment, with the agreement to do so in the same written release. Insure the organization &#8211; and for that matter HAVE an organization (probably under one to the sub-parts of the Internal Revenue Code at Section 501(c)). Insure the organization and its officers and directors for a reasonable sum. Recreational organizations can usually find special interest groups or associations which are sources for insurances. Insist upon minimum skills or training for joining in on activities. Provide training in the basics (or more) for beginners. Keep records of the training. Create a report form for incidents, and keep a signed copy in your records. These steps are to protect members from each other, as well as the organization and its leaders.</p>
<p>These concepts translate into a business environment as well. Have an entity that protects you; carry insurances; train, train, train to minimize injury; keep records and take good reports for every incident. These things may discourage suits, will reduce factual uncertainties, and help quantify any liability. While eliminating lawsuits is not realistic, minimizing their effect is.</p>
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		<title>Launching Software Products: Niche vs. Mass Market</title>
		<link>http://www.strattonlaw.com/business/launching-software-products-niche-vs-mass-market/</link>
		<comments>http://www.strattonlaw.com/business/launching-software-products-niche-vs-mass-market/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 22:21:59 +0000</pubDate>
		<dc:creator>Stratton Smith</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.strattonlaw.com/business/launching-software-products-niche-vs-mass-market/</guid>
		<description><![CDATA[By Brett Ryckman Product Developer www.brettryckman.com Which market segment to target? Do you go after “mass” markets, focusing on a broad set of customers, or target “niche markets” — or do both? Software companies creating new products or just starting-up must make these complex and perilous decisions. What must you consider in those decisions? Wikipedia [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.strattonlaw.com/wp-content/uploads/Dollar-symbol-key.jpg"><img class="alignright size-medium wp-image-468" title="Dollar symbol &amp; key" src="http://www.strattonlaw.com/wp-content/uploads/Dollar-symbol-key-300x225.jpg" alt="" width="300" height="225" /></a>By Brett Ryckman<br />
Product Developer<br />
<a href="http://www.brettryckman.com/">www.brettryckman.com</a></p>
<div>
<p>Which market segment to target? Do you go after “mass” markets, focusing on a broad set of customers, or target “niche markets” — or do both? Software companies creating new products or just starting-up must make these complex and perilous decisions. What must you consider in those decisions? Wikipedia states:</p>
<blockquote><p><em>The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.</em></p>
<p><em>A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to impact.</em></p></blockquote>
<p>Often this is an inherent decision. If your company produces bank security software for ATMs, your market is already well defined. Companies with broader products or aspirations have more of a challenge. For example, if you have a Web CMS product, do you target anyone that needs a Web Site or just attorneys or accountants, then tailor your product for those professions?</p>
<p>The lure of mass market revenues is so great that many software companies cannot resist. Unfortunately, mass-market products typically require vast resources to develop and market.</p>
<p>In <em>The Business of Software</em>, author Michael Cusumano provides an example in recounting the adventures of SkyFire, a maker of wireless networking software. First, several years of development time were required for SkyFire software to work on any type of device and any operating system. Second, the mass market for wireless products was slow to adopt and then still in its infancy. Rather than going after a few niche markets and deliberately growing into the mass market, SkyFire went straight for the masses. The company spent most of its time and resources making the technology suitable for a general-purpose solution. In 2001, the money ran out, and SkyFire closed shop.</p>
<p><strong><span style="text-decoration: underline;">Bigger Isn’t Always Better</span></strong></p>
<p>One thing is certain, niche markets are certainly easier to overcome than mass markets. I think a lot of companies initially lean toward the mass market because of the revenue potential. I often hear comments from executives like, “There are 15 million small businesses out there so if we can just get 1-percent of them, we will be golden.” Well, it is true mass markets have much greater sales potential, but that is counterbalanced by the extensive resource requirements for developing and marketing the solution. (Even if you raised 6 million in VC funds).</p>
<p>Market segment decisions also affect how software companies should price software. Software that is targeted at niche markets tends to be more expensive than software that is targeted at wider audiences. This is partly driven by lower demand, which requires higher pricing. Niche software may be designed and tailored for a particular industry, and therefore not easily replaced by a generic or mass market product, even at a lower price. With larger per sale dollar amounts, the sales cycles are often longer for the niche software vendors, a factor which must considered in revenue forecasting.</p>
<p>It is also not uncommon to have niche providers competing with the mass market vendors. In the CRM software arena large vendors such as <em>Salesforce.com</em> and <em>ZohoCRM</em> are competing in a wide range of industries and niches. For example, niche software vendor Dendrite, which makes CRM software for the pharmaceutical industry, often finds itself competing with the big boys such as Siebel and SAP.</p>
<p>Niche software vendors often look outward in the market to determine what competitors are charging in order to position their own software pricing. This view includes large vendors that have low prices. The niche vendors may think “Hey, Salesforce.com is charging $45 per month, so we need to be at that price point.&#8221; The failure to see the mass market difference may lead to their downfall.Without sufficient customer volume, the low profit from low prices may result in insolvency.</p>
<p>Large CRM vendors must devote substantial resources into being “all things to all people.” The niche vendor can really develop industry-specific features to meet their customers’ needs, giving them a competitive advantage. <em>Salesforce.com</em> has attempted to hedge that by developing the “App Exchange” which allows companies to develop or install sub-sets of applications tailored for their industry into Salesforce’s application.</p>
<p><strong><span style="text-decoration: underline;">Catching the Long Tail</span></strong></p>
<p>Targeting niche markets is commonly referred to as “Long Tail” marketing. The concept originally debuted in <em>Wired Magazine</em>, in October, 2004 by Chris Anderson. He argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters. His research showed that a significant portion of Amazon.com’s sales come from obscure books that are not available in brick-and-mortar stores.</p>
<p>The same concept of “Long Tail” can be applied to software vendors. Companies can develop long-tails by creating software products that solve specific problems or fill special needs. The historical approach to software is to overdevelop features to address enough customers’ needs so that they sell millions of licenses to the mass market. This trend is dying as more and more niche software vendors enter the market, offering customers a greater selection of specialized products. This is partly due to a significant reduction of the barriers to entry, thanks to Web-based software platforms such as software as a Service (SaaS) and the widespread market acceptance of Web-based software.</p>
<p><strong><span style="text-decoration: underline;">Niche Markets Pros and Cons</span></strong></p>
<p><strong><em>Pros</em></strong></p>
<ul>
<li>Targeting niche markets allows focus and specialization in that sector</li>
<li>Easier to take a large market share in a niche market</li>
<li>Typically it is less expensive to develop software targeted to niches</li>
<li>Easier to market the software in a niche with less competition ñ without having to go up against the large vendors like Microsoft or Seibel.</li>
<li>Target a niche, exploit the lack of competition, and you can gain a large market share.</li>
<li>Gaining a large market share makes your company an attractive candidate for acquisition by a larger provider looking to get into that niche market.</li>
</ul>
<p><strong><em>Cons</em></strong></p>
<ul>
<li>You might put the golden handcuffs on. Once you have established yourself as a niche vendor, it may be difficult to transition into mass markets. Strong brand perceptions are hard to change.</li>
<li>May limit how big you can grow</li>
<li>Some niches may require large resources to develop</li>
<li>May takes significant resources to penetrate a particular niche market</li>
</ul>
<p><strong><span style="text-decoration: underline;">Conclusion</span></strong></p>
<p>The allure of mass markets may be irresistible, and can lead companies into peril. In reality, start-ups and companies that currently do not have mass-market products should think carefully and cautiously before going there. Research shows that generally a software company is better positioned for success to start in a niche market, prove itself, and grow its way up to the masses.</p>
<hr /><strong>About the author:</strong><br />
<strong>Brett Ryckman</strong> is a product developer and entrepreneur. Recently he founded DisputeSuite.com, a software as a service (SaaS) vendor that was acquired less than a year after launch. Prior to launching DisputeSuite, Ryckman worked as a web &amp; UI designer for companies such as Kforce, Verizon, Catalina Marketing, and Perficient. He currently showcases his work at <a href="http://www.brettryckman.com/">http://www.brettryckman.com</a>.</p>
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		<title>Management Principles</title>
		<link>http://www.strattonlaw.com/business/practical-advice/</link>
		<comments>http://www.strattonlaw.com/business/practical-advice/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 01:10:02 +0000</pubDate>
		<dc:creator>Stratton Smith</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://blog.strattonlaw.com/?p=27</guid>
		<description><![CDATA[  The following concepts are from Fayol&#8217;s General Principles of Management (1916). They could have been written yesterday, and are timeless wisdom.   1. Divisions of work: tasks should be divided up and employees should specialize in a limited set of tasks so that expertise is developed and productivity increased.     2. Authority and [...]]]></description>
			<content:encoded><![CDATA[<div><strong><span style="font-family: Arial; font-size: medium;"><span style="font-family: Arial; font-size: medium;"><a href="http://www.strattonlaw.com/wp-content/uploads/parchment.jpg"><img class="alignleft size-medium wp-image-492" title="Manuscript, rough roll of parchment" src="http://www.strattonlaw.com/wp-content/uploads/parchment-217x300.jpg" alt="" width="217" height="300" /></a> </span></span></strong></div>
<div><strong><span style="font-family: Arial;">The following concepts are from <span style="text-decoration: underline;">Fayol&#8217;s General Principles of Management </span>(1916). They could have been written yesterday, and are timeless wisdom.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">1. <span style="text-decoration: underline;">Divisions of work</span>: tasks should be divided up and employees should specialize in a limited set of tasks so that expertise is developed and productivity increased.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">2. <span style="text-decoration: underline;">Authority and responsibility</span>: authority is the right to give orders and entails the responsibility for enforcing them with rewards and penalties; authority should be matched with corresponding responsibility.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">3. <span style="text-decoration: underline;">Unity of command</span>: for any action whatsoever, an employee should receive orders from one superior only; otherwise authority, discipline, order and stability are threatened.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">4. <span style="text-decoration: underline;">Unity of direction</span>: a group of activities concerned with a single objective should be coordinated by a single plan under one head.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">5. <span style="text-decoration: underline;">Remuneration of personnel:</span> may be achieved by various methods and the choice is important; it should be fair, encourage effort, and not lead to overpayment.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">6. <span style="text-decoration: underline;">Centralization</span>: the extent to which orders should be issued only from the top of the organization is a problem which should take into account its characteristics, such as size and the capabilities of the personnel.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">7. <span style="text-decoration: underline;">Scalar chain</span>: communications should normally flow up and down the line of authority running from the top to the bottom of the organization, but sideways communication between those of equivalent rank in different departments can be desirable so long as superiors are kept informed.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">8. <span style="text-decoration: underline;">Order</span>: both materials and personnel must always be in their proper place; people must be suited to their posts so there must be careful organization of work and selection of personnel.</span></strong></div>
<div><strong><span style="font-family: Arial;"> </span></strong></div>
<div><strong><span style="font-family: Arial;">9. <span style="text-decoration: underline;">Equity:</span> personnel must be treated with kindliness and justice.</span></strong></div>
<p><strong><span style="font-family: Arial;">10. <span style="text-decoration: underline;">Stability of tenure of personnel</span>: rapid turnover of personnel should be avoided because of the time required for the development of expertise.</span></strong></p>
<p><strong>11. <span style="text-decoration: underline;">Initiative:</span> all employees should be encouraged to exercise initiative within the limits imposed by the requirements of authority and discipline.</strong></p>
<p><strong>In the ninety years since these principles were formulated, much has changed in the work place. Nevertheless, these managerial principles are based on such solid thinking that they are still valid. </strong></p>
<p><strong><br />
</strong></p>
<p><strong><br />
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<p><strong> </strong></p>
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		<title>Positive Business Image</title>
		<link>http://www.strattonlaw.com/business/suggestions-for-a-positive-image/</link>
		<comments>http://www.strattonlaw.com/business/suggestions-for-a-positive-image/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 00:59:30 +0000</pubDate>
		<dc:creator>Stratton Smith</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://blog.strattonlaw.com/2009/07/01/suggestions-for-a-positive-image/</guid>
		<description><![CDATA[Ignore the business attire to the left &#8211; we just wanted attention! YOU ARE THE LEADER If you call a meeting, whether it&#8217;s with employees, a client or a vendor, be prepared to lead it.  You called it; you must know why.  Don&#8217;t depend on others &#8211; instead, prepare. An agenda outline is advisable.  Don’t [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.strattonlaw.com/wp-content/uploads/stripper.jpg"><img class="alignleft size-medium wp-image-507" title="Cowgirl" src="http://www.strattonlaw.com/wp-content/uploads/stripper-180x300.jpg" alt="" width="180" height="300" /></a></strong></p>
<p><strong><em>Ignore the business attire to the left &#8211; we just wanted attention!</em></strong></p>
<p><strong>YOU ARE THE LEADER</strong></p>
<p>If you call a meeting, whether it&#8217;s with employees, a client or a vendor, be prepared to lead it.  You called it; you must know why.  Don&#8217;t depend on others &#8211; instead, prepare. An agenda outline is advisable.  Don’t go overboard with detail, or the meeting is without meaning.  Meetings are for ideas, discussions, and feedback, not merely announcements and notices.  Your invitees will know from the agenda what you expect to achieve at the meeting.  As a courtesy, and if possible, distribute a copy of the agenda to the other participants at least a day or two ahead of time.  Remember, everyone is busy.  You will accomplish more at your meeting, and appear far more professional.</p>
<p><strong>CLEAN MACHINE</strong></p>
<p>Often it is sensible to drive with fellow employees, colleagues or clients to another location. It is not a positive reflection upon you or your company if your vehicle is a pigpen.  A clean machine reflects positively.  If you don&#8217;t have the time or inclination to clean the vehicle yourself, pay a professional detailer to do the job.  If your vehicle isn’t capable of being made presentable, consider a rental car.  Sometimes the image is important enough to go the extra step.</p>
<p><strong>RECOMMENDATIONS OF OTHERS</strong></p>
<p>You cannot do everything.  If the occasion arises that requires a referral to others, be careful.  Check the person or company’s present reputation first.  Not only is poor workmanship and the attendant damage to your reputation at risk, but it is also possible that a referral recommendation can get you sued unless you received up-to-date information beforehand.  After all, you provided your opinion endorsing that person or company, thus your neck may be on the line.</p>
<p>Remember that the extra effort to give a referral, whether within or outside of you own field of endeavor, not only is because going the extra mile may encourage this customer or client to return another day, but also is to seek return referrals from the party to whom you are referring.  It is not offensive to write a note with the name of the party to whom you are referring and say: “Always seemed to do good work, but I have no current knowledge” OR “Present reputation seems good, but I haven’t worked with XXX for a couple of years.” At the same time, you might suggest to the referral that if they can give you a minute, you will call XXX and talk to one of the people you know there to see if they could consider their assignment.  NOTE: if the party you are referring says “Thank you,” be sure to say “You are welcome” – but add: “I’m sure you would do the same if our positions were reversed.” This engenders a sense of obligation to pass on the goodwill, often back to you.</p>
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